Summer Study: Art Marketing & Communications

Location: United States: New York

Term: Summer

Dates: July 9- August 2, 2012

Sotheby's Institute of Art

http://www.sothebysinstitute.com

30 Bedford Square, Bloomsbury London, WC1B 3EE England

Call Us

Phone: +44 20 7462 3232

Description

Examine the full range of marketing approaches that visual arts businesses and organizations use to communicate to the public. This comprehensive overview begins with established forms of visual arts communication criticism and art journalism and surveys a variety of marketing techniques, from audience research to advertising and branding, to publications and emerging online tools. Visits to premier New York City arts institutions and meetings with communications and marketing experts complement this course, which is best suited for those interested in learning how general marketing concepts are applied in the art world.

Highlights

Located in the centre of Manhattan students at the Institute have easy access to New York's rich cultural and historical resources as well as to many of the world's leading galleries and museums.

Through Sotheby's auction house, we provide students with privileged access to pre-sale viewings, seminars with experts and handling sessions in which art objects are examined in detail. In addition, students visit the many commercial galleries, artists' studios, and museums that have made New York the centre of the international art world and such a unique and vibrant place to study art.

Cost in US$:

3,750

Cost Includes:

Cost Include Description:

Credit Available

no

This Program is open to

Worldwide Participant.

Application Process Involves
  • Written Application
Typically The Application Process Time is
2 weeks
Sotheby's Institute of Art's Mission Statement

For forty years, Sotheby's Institute of Art has been preparing students for distinguished careers in the international art world. Today, Sotheby's Institute of Art comprises academic centres in London and New York. Its international focus reflects a commitment to interactive hands-on education that draws creatively upon the resources of important art centres worldwide.

Year Founded

1968

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