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McGill International Summer Program
Location: Canada: Montreal
Term: Summer
Dates: July 2 - 27, 2012
Description
The International Summer Program at the Desautels Faculty of Management is designed to provide international undergraduate students the opportunity to gain critical North American perspectives on issues of global importance.
The program offers two courses, Managing in North America and Global Branding, each worth three (3) McGill credits, equivalent to six (6) ECTS credits, to be approved by each student's home university.
McGill campus is located in the heart of multicultural, metropolitan Montreal, a bustling, charming, cosmopolitan city with more students per capita than any other Canadian city in North America. Year after year, Montreal is highly acclaimed as one of the most affordable, diverse, sophisticated, and safe cities in the world. Above all, both going to school and living in Montreal is a fun and rewarding experience!
As a major cultural and technological center, Montreal offers students unparalleled opportunities to explore life outside the classroom. Montreal is home to the world-renowned International Jazz Festival and the Just for Laughs Comedy Festival, providing students with countless opportunities to take part in the cultural experiences, festivals, and events offered throughout the summer months.
For more in depth information about the program, what your cost includes and more generally speaking, to anything about McGill University and Montreal, please refer to our website and our Facebook page.
Highlights
Courses will be held in the Desautels Faculty of Management, in the heart of downtown Montreal.
Each course has 39 contact hours granting three (3) North American credits, equivalent to six (6) ECTS credits. It is the student's responsibility to ensure their home university will grant transfer credits.
BUSA 481 Managing in North America (3 credits)
In a world that is being shaped by trade liberalization, global value chains, advanced information and communication technologies, integrated capital markets, and the emergence of China, India, Brazil, Russia, and other developing nations as the drivers of global economic growth, it is hardly business as usual for industry and government in Canada, the United States, and Mexico. In addition to dealing with these forces of globalization, business and government across North America must also contend with the most difficult economic environment since the Great Depression of the 1930s. How are our policy makers and corporate leaders responding to these challenges? Is it enough to ensure sustainable growth and industrial competitiveness in North America in the 21st century? In Managing in North America we analyze these questions and discuss potential solutions that correspond to the unique character and needs of the Canadian, American, and Mexican economies.
MRKT 434 Global Branding (3 credits)
Brands are some of the most valuable assets that a company has. To customers, the brands are the company. To competitors, brands are coveted market share. Yet the marketing of brands is changing. Companies increasingly recognize that future growth will come from international and emerging markets. Major brands are often lightning rods for anti-globalization protests. Rivalry for customer loyalty in individual markets - as well as at the global level - is intensifying, especially in a volatile international climate. In Global Branding we enhance our understanding and appreciation of brands and global brands. We develop theories, models, and tools to improve our ability to create and evaluate local and global brand strategies.
Degree Level
Bachelors Degree (Undergraduate)
Cost in US$:
for exact information please visit our website: 5,735 CDN - 7,517 CDN and a non-refundable deposit of 700CDN is required upon acceptance to confirm your place.
Cost Includes:
Cost Include Description:
The balance is due when the program starts. The cost includes:
- Tuition and course materials
- Programmatic outings
- Cultural outings to Quebec City, Toronto, the Niagara Falls and Ottawa
- Accommodation
* Cost for single occupancy: 7,517 CDN
* Cost for double occupancy: 6,627 CDN
* Cost if student opts out of accommodation: 5,736 CDN
- Internet access
- Ancillary fees
- Welcome cocktail and farewell reception
- Includes 6.00 CDN daily breakfast voucher
Credit Available
no
Experience Required
yes
- one year of university completed in any University Worldwide.
This Program is open to
Worldwide Participant.
Typical Living Arrangements
- Dormitory
- Independent living
Participants Travel to Canada
Independently
Application Process Involves
- Online Application plus Application Assessment
