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Summer Course: Visual Merchandising for the Fashion Industry
Location: Italy: Florence
Term: Summer
Dates: July 2 - 27, 2012
Call Us
Phone: +39 02 55192963
Fax: +39 02 5468517
Description
Develops the skills necessary to create retail store window and interior display. Fundamental principles and techniques of visual merchandising, including store planning, display conceptualization and implementation, company branding and customer communication are introduced and the course allows students to practically apply these new skills in their final project the design and execution of a window design in a retail space in Florence. Site visits play an important role as students will investigate locations and learn how to evaluate and present potential spaces and displays.
Admission requirements: Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should also show curiosity, passion and motivation.
Highlights
Topics covered: Fashion communication, branding for fashion brands, the importance of color and how it works, conceptual thinking, windows and displays on a budget, lighting systems, plan and design a window/display, client presentations
Level: Introductory
Degree Level
Bachelors Degree (Undergraduate)
Minimum Education
Diploma/Certification
Cost in US$:
Cost Includes:
Credit Available
no
This Program is open to
Worldwide Participant.
Typical Living Arrangements
- Independent living
- Other
Participants Travel to Italy
Independently
Application Process Involves
- Other
- Written Application
IED - Istituto Europeo di Design's Mission Statement
The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.
Year Founded
1966
