- Country List
- www.studyabroadlibrary.com
Program Photos
Summer Course: Fashion Events and PR at IED Florence
Location: Italy: Florence
Term: Summer
Dates: July 2 - 27, 2012
Call Us
Phone: +39 02 55192963
Fax: +39 02 5468517
Description
This program focuses on the basic skills and methodologies employed in developing and producing successful events specifically for the fashion industry. Students will divide their time between traditional classroom lecture with their instructors and site visits to Italian fashion retailers and museums. Students are expected to work outside of class in small groups and individually both for regular assignments as well as the final project. They will learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage a class event as their final project.
Admission requirements: Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should also show curiosity, passion and motivation.
Highlights
Topics covered: Principles of public relations, fashion communication and writing, event planning and management, branding use of public relations via press kits, corporate sponsorship as well the use of technology and media including print, television, magazines, and the ever-growing number of outlets via the Internet such as websites, blogs and podcasts, social networks and apps.
Level: Introductory
Degree Level
Bachelors Degree (Undergraduate)
Minimum Education
Diploma/Certification
Cost in US$:
Cost Includes:
Credit Available
no
This Program is open to
Worldwide Participant.
Typical Living Arrangements
- Independent living
- Other
Participants Travel to Italy
Independently
Application Process Involves
- Written Application
IED - Istituto Europeo di Design's Mission Statement
The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.
Year Founded
1966
