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Summer Course: Digital Marketing at IED Cagliari
Location: Italy: Cagliari
Term: Summer
Dates: July 2 - 27, 2012
Call Us
Phone: +39 02 55192963
Fax: +39 02 5468517
Description
This course addresses the paradigm shift in marketing and the international business environment as a result of the digital age and explosive growth in use of social media. The program combines key components of marketing principles with new formats and the impact of new social media upon them. Students will follow a structured thematic process designed to build knowledge and skills in the practical application of new marketing platforms as well as familiarity with the latest trends.
Admission requirements: Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should also show curiosity, passion and motivation.
Highlights
Topics covered: Social media theory and praxis, tools and strategies of business communication, how to define and address your target audience, digital media planning and public relations, the on-line brand reputation, mobile internet, web analytics, web tv management platform and content, writing for the web, e-mail marketing.
Level: Introductory
Degree Level
Bachelors Degree (Undergraduate)
Minimum Education
Diploma/Certification
Cost in US$:
Cost Includes:
Credit Available
no
This Program is open to
Worldwide Participant.
Typical Living Arrangements
- Other
Participants Travel to Italy
Independently
Application Process Involves
- Written Application
IED - Istituto Europeo di Design's Mission Statement
The Istituto Europeo di Design (IED) is a design school that attracts students from over 90 different countries to its one and three year/four undergraduate, masters courses and advanced training. The school was born in 1966 to the intuition of its President Francesco Morelli. Through time, it has become a 100% Made in Italy international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management. The school is spread around twelve cities: (Milan, Turin, Venice,Cagliari, Florence, Rome, Barcelona, Madrid, Sao Paulo, Rio de Janeiro, Beijing and Shanghai). Every year more than 1800 foreign students enroll in its courses, mainly coming from Europe, Central and South America and East Asia. The school offers more than 500 courses in English, Italian, Spanish and Portuguese.
Year Founded
1966
